TARGETING  YOUR  MARKET

Newspaper ads, preprinted newspaper inserts and targeted direct mail promotions are the three main vehicles used to drive consumer traffic to your door.  Dynamic and compelling visuals and exciting creative executions in these media are key to producing the results that make the sale successful.  But there's more to it than just placing an ad, printing an insert or mailing a flyer.

We begin by working with you to fine-tune an advertising plan.  Newspaper ads are placed in specific sections where they reach the target audience and call the reader into action.  Preprinted newspaper inserts are cost effective and packed with tons of information for the buyer.  They are easy to pull out to keep as a reminder, have multiple pictures of the cars and explain the promotions so that many of the customers are already pre-sold when they walk onto the lot.

Using direct mail with lists structured by demographic and appropriate credit factors will result in immediate buyer interest and high response rate.  We  build our lists with these considerations: demographics; home ownership; auto ownership; zip code; credit profile and bureau score.  DPS gets to know your market and target the promotion to that market for maximum results.  We work to get the right message to  the right buyer.

We can put together any type of advertising incentive package:  vacations; free gifts; insurance giveaways; government and bank disposals sales; public notices; grand openings; or holiday and seasonal sales.  You name it, we can do it!

(Customer comment:  "The advertising from DPS was effective and cost efficient and really pulled in the buyers".  Mike Murphy, KIA Dealership, Indiana)